Project overview
Gray’s Devon Cider asked us to create product branding that could carry a growing cider range and feel authentic to a family-run business. We started with logo design to define a strong, ownable mark. We then developed bespoke illustrations to add character and help each product feel recognisable at a glance. Using these elements, we designed packaging and label artwork that works across formats, reads clearly on shelf, and stays consistent across the range. Every detail was built to be practical for production and confident for retail.
Results
Gray’s Devon Cider now has a complete brand system for its products, from logo through to labels and packaging. The illustrated style gives the range a distinctive presence and helps flavours differentiate while still feeling part of one family. Clear hierarchy and considered typography make key information easy to scan, supporting confident purchase decisions. The new label artwork is production-ready and consistent across formats, making future variants quicker to roll out. Overall, the refreshed presentation strengthens shelf impact and gives this family-run business a professional platform to grow.
Industry
What we provided
